I grew up in a small village in Gujarat.
Design was never handed to me.
I found my way to it through curiosity, one question at a time.
It started with mechanical engineering.
I was good at it, but somewhere between the blueprints and the machines, I kept asking the same question:
why do we make things the way we make them?
That question didn't let go of me.
It led me to NID Bengaluru, where I did my Master's in Universal Design and honestly, it changed how I see everything.
Behavioural design
service design
smart tech
systems thinking
all of it grounded in one core belief:
design should work for everyone, not just the majority.
From there, I got my hands dirty at StudyPad, where I sat beside senior researchers and watched kids struggle to log in.
How do children remember passwords?
What happens when they can't?
These weren't glamorous problems, but they were real ones, and solving them felt meaningful in a way I hadn't quite experienced before.
At Embibe, an AI-powered learning platform, I started getting comfortable with the messiness of research.
Focus groups, one-on-one sessions with parents and students, watching people react to something we'd built and asking ourselves whether it actually earned their trust.
Understanding whether a parent would genuinely recommend this to another parent, taught me that design isn't just about usability. It's about earning belief.
The book-view you are seeing above is the design recommendation I gave from the insight that Students should feel familiar with book's structure rather than random Netflix like video thumbnails
Then came HFI, where I had the opportunity to work with clients like Dell and Elsevier.
I worked on a chatbot, and on admin tools built for both internal teams and external customers, the kind of complex, tangled workflows that no one really talks about but everyone quietly suffers through.
Making those simpler, more humane, and actually usable was some of the most satisfying work I've done.
I'm a UX designer who cares deeply about the people on the other side of the screen.
I ask a lot of questions,
I listen carefully,
and I believe good design begins long before anyone opens a design tool.
I'm still learning. I think that's the whole point.
Just mail me to ronitpandya@gmail.com. I will surely get back to you!
Or connect with me on LinkedIn.